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EPUB vs. MOBI vs. PDF: Which Format Do You Actually Need?

EPUB, MOBI, and PDF eBook formats compared

Key Takeaways

  • EPUB is the universal, reflowable eBook standard, used by Apple Books, Kobo, Google, and now Kindle uploads too.
  • MOBI is Amazon’s old Kindle format and is now retired, you no longer upload MOBI to KDP; EPUB has replaced it.
  • PDF is fixed-layout, ideal for print and for visually complex books, but a poor reading experience on small eBook screens.
  • Most authors need EPUB (for e-book retailers) and a print-ready PDF (for paperback/hardcover), not MOBI.
  • Reflowable vs. fixed-layout is the real decision: text-driven books reflow; design-heavy books may need fixed layout.

EPUB, MOBI, PDF, the alphabet soup of eBook formats confuses almost every new author. The good news: you probably need fewer of them than you think. Here’s what each format is actually built for, which one your retailers want in 2026, and how to stop worrying about MOBI (spoiler: it’s retired). By the end you’ll know exactly which files your book needs.

EPUB vs. MOBI vs. PDF
EPUB is the open, reflowable eBook standard used by virtually all retailers (including Kindle uploads). MOBI is Amazon’s legacy Kindle format, now retired and no longer accepted for upload. PDF is a fixed-layout format, perfect for print and design-heavy books, but not ideal for reflowable eBook reading.

What Each Format Is Built For

  • EPUB, the modern eBook standard. It’s reflowable: text adapts to any screen, font, and size. It’s what Apple Books, Kobo, Google Play Books, and Kindle all work with today.
  • MOBI, Amazon’s original Kindle format. It’s been phased out: KDP stopped accepting MOBI uploads, and EPUB took its place. You almost certainly don’t need it anymore.
  • PDF, a fixed, print-style format. Every element stays exactly where you put it. Great for paperbacks, hardcovers, workbooks, cookbooks, and anything where layout must not move, but rigid on small eBook screens.

Which Retailers Require Which Format

ChannelFormat needed
Amazon Kindle (KDP eBook)EPUB
Apple BooksEPUB
KoboEPUB
Google Play BooksEPUB (or PDF)
KDP / IngramSpark printPrint-ready PDF
Direct sales / review copiesEPUB and/or PDF

The pattern is clear: EPUB for e-books, PDF for print. MOBI doesn’t appear, because it’s no longer used. (For the print PDF rules, see our KDP formatting checklist.)

Reflowable vs. Fixed-Layout Formatting

This is the decision that actually matters, more than the file extension:

  • Reflowable (EPUB): text flows to fit the device and the reader’s chosen font size. Best for novels, most nonfiction, memoirs, anything text-driven. It’s what readers expect on e-readers and phones.
  • Fixed-layout (PDF, or fixed-layout EPUB): the page looks identical everywhere. Necessary for children’s picture books, cookbooks, photography books, and complex textbooks where design and text must stay together, but a frustrating read at small sizes.

Choose based on your book’s content, not habit: a novel should reflow; a heavily designed book may need fixed layout. (Your cover follows the same logic, see eBook vs. print cover specs.)

Not sure which files your book needs?

Prime Publishing Hub delivers every format your book requires, EPUB for retailers and print-ready PDF for paperback, all in one formatting package. Get a free formatting quote.

Get a Free Formatting Quote

So Which Formats Do You Actually Need?

For the vast majority of authors, the answer is simple:

  • EPUB, for every e-book retailer (Kindle, Apple, Kobo, Google).
  • Print-ready PDF, for your paperback and/or hardcover.
  • MOBI, not needed; it’s retired.
  • Fixed-layout EPUB, only if your book is design-heavy (picture book, cookbook).

That’s it. Two files cover almost everyone. The work isn’t collecting formats, it’s producing each one correctly so it displays properly everywhere.

How Prime Publishing Hub Helps

Prime Publishing Hub’s formatting service delivers all the formats your book actually needs, a clean, reflowable EPUB for e-book retailers and a print-ready PDF for print, in one coordinated package, so you’re never stuck converting files or troubleshooting broken layouts on a Kindle.

Want every format done right? Request a free quote or talk to our formatting team.

Bella Morgan
Senior Publishing Strategist

Bella Morgan is a senior publishing strategist at Prime Publishing Hub, where she helps independent and first-time authors turn finished manuscripts into professionally published, well-marketed books. She writes about author branding, self-publishing, and book marketing for writers who want their work taken seriously.

Frequently Asked Questions

What's the difference between EPUB, MOBI, and PDF?
EPUB is the open, reflowable eBook standard used by virtually all retailers, including Kindle uploads, where text adapts to any screen and font size. MOBI is Amazon's legacy Kindle format, now retired and no longer accepted for upload. PDF is a fixed-layout format, ideal for print and design-heavy books, but rigid and hard to read on small eBook screens.
Do I still need a MOBI file in 2026?
No. Amazon retired MOBI, KDP no longer accepts MOBI uploads, and EPUB has replaced it for Kindle. For almost every author, MOBI is unnecessary today. You need EPUB for e-book retailers and a print-ready PDF for paperback or hardcover.
Which eBook format do retailers require?
EPUB is the format for e-book retailers, Amazon Kindle, Apple Books, Kobo, and Google Play Books all use it (Google also accepts PDF). For print on KDP or IngramSpark, you upload a print-ready PDF. The simple rule: EPUB for e-books, PDF for print.
What's the difference between reflowable and fixed-layout formatting?
Reflowable formatting (EPUB) lets text flow to fit any device and the reader's chosen font size, best for novels and most nonfiction. Fixed-layout (PDF or fixed-layout EPUB) keeps the page identical everywhere, necessary for children's picture books, cookbooks, and photography books where design and text must stay together, but harder to read at small sizes.
Which formats does Prime Publishing Hub deliver?
Prime Publishing Hub's formatting service delivers every format your book actually needs, a clean, reflowable EPUB for e-book retailers and a print-ready PDF for print, in one coordinated package, plus fixed-layout files if your book is design-heavy. Request a free formatting quote to get started.